Networking has always been a top benefit of the PRINT/GRAPH EXPO shows, and this year’s event is no exception. Industry personnel within and across all segments of the graphic communications industry are able to connect at various touch-points—while watching technology demos on the show floor, in the solutions-oriented theater sessions within the specialty pavilions, at one of the 70+ educational sessions, in show floor “Ask the Expert” stations, or as they partake in impromptu discussions in the networking lounges.
At this year’s show, networking and educational events are focused on how to integrate the latest print-driven technologies and unique applications into new profit opportunities.
To that end, the Graphic Arts Show Company has re-invented the show floor, designing attractions to promote networking opportunities and informational exchanges. Whether in more formal educational sessions or informal meet and greets, leading experts are on hand to offer valuable perspectives on investing in the latest technological innovations to drive profitability. At every turn, there is ample opportunity for industry pros to engage in informative exchanges.
“With business currently brisk, it’s imperative that package printers/converters remain in tune with what is projected over the next 24-36 months,” explains Leo Nadolske, president, of CPP EXPO, which is co-locating with PRINT 13 for the first time. “Projections show a steady increase across specific sectors for the next few years. So, the challenge is taking the time that is necessary to network and discuss potential and existing customers’ future business. There is no better place to do this than at CPP EXPO/PRINT 2013. Demonstrating opportunity for both the supplier and attendee is the bottom-line differentiator.”
Within Deliver—The new Mailing & Fulfillment Center, sponsored by the United States Postal Service (USPS) and the Association of Marketing Service Providers (AMSP), attendees can find the ideal mix of education, direction, and solutions—starting with the informative theater sessions where they will gain high level solutions, and then onto the “Ask the Expert” stations for answers to solve their companies' specific needs.
Deliver’s new ROI Theater has USPS experts and innovative cross-media marketing pros offering free 30-minute solution-oriented sessions daily, with topics ranging from: “Every Door Direct Mail (EDDM)” and “Designing for Variable Data” to “Best Response Cross-Media Campaigns” and “Effective QR Code Use with Mail” and “Social Media + Mail = Re$ponse.”
At the “Ask the Expert” station, one of four on the show floor, attendees can meet with Mailing & Fulfillment ‘gurus’ who will answer questions, identify resources, provide research and data, and offer guidance on how to increase response rates and grow profits in the mailing industry.
BIG—The new Wide Format Pavilion, sponsored by the International Sign Association (ISA), is spotlighting the ISA Innovation and Application Theater, with numerous 30-minute presentations on the exhibit floor open to anyone with access to the exhibit hall. Topics include “Digital Inkjet Forming Technologies”, “Hot Technologies with Cool Benefits”, “High-Speed Digital Inkjet Production”, and “New Methods of Proofing and Prototyping Packaging”.
At BIG’s “Ask the Wide Format Expert”, station sponsored by Big Picture magazine, print pros from sign and display shops, as well as commercial printers, can tap into the knowledge base of industry experts, on hand to answer individual questions, identify resources, and guide buyer attendees as they look to invest in this exciting market segment.
Additional “Ask the Expert” stations can be found in GREENspace and the new for PRINT 13 Photo Imaging Pavilion.
Learning Theaters are also located inside The Marketing Pavilion and Future Print, where the “Experiential Lab”, sponsored by FlexTech Alliance, gives show visitors the chance to find out more about key new and emerging technologies, such as printed electronics, 3D printing, and photoelectric devices.