Walk the 340,000 square feet of PRINT 13 exhibit space in the next few days and you’ll see a myriad of applications in action—new and integrated solutions for print, online, and mobile communications. At the Canon exhibit (Booth 502), for example, visitors can view real-life production applications for book printing, commercial print, transactional, and direct mail. Canon is just one of 602 exhibitors that attendees can visit.
With its focus on the latest imaging technologies, PRINT 13 is now the ideal show for photo imagers and retailers with exhibiting manufacturers of equipment, paper, substrates, software, and more all here for photo imaging. There is everything from photo books and wide-format to related point-of-purchase and specialty photo applications. There is multichannel, integrated marketing, too.
A host of PRINT 13 sessions and specialty presentations can help marketing managers and designers better understand new tactics and tools for executing innovative, multichannel marketing campaigns. The Chicago chapter of the American Marketing Association is sponsoring The Marketing Pavilion. In this “how-to” hub of marketing education, creative professionals mingle with marketers and marketing-service providers, share ideas, listen to expert presentations, and see product demonstrations. The Marketing Theater, sponsored by Canvas magazine, provides comprehensive resources, answers, and insights on such topics as integrated media services, digital marketing, direct mail, lead generation, analytics, list brokers, and online presentations. Attendees curious about what the future of printing may look like can visit the Future Print “Experiential Lab” (Booth 4286), sponsored by FlexTech Alliance, for updates on the latest technologies, such as printed electronics, 3D printing, and photoelectric devices.
In Booth 5440, the PrintMediaCentr’s (PMC) Printerverse provides a unique show floor venue where attendees can come to connect with the topics, trends, and people who are driving the print and marketing industries forward. “The sessions we are presenting together with our PRINT 13 Alliance Partners provide attendees with information about new opportunities for growth as well as tools for remaining successful in today’s changing marketplace,” says PMC principal Deborah Corn. “The Printerverse is also an open networking space, giving attendees a relaxed atmosphere to visit throughout the show and participate in great sessions and panels, face-to-face conversations, have a little lunch, an afternoon coffee break, and of course a bit of fun!”
Today’s event agenda includes the “Girls Who Print Day” luncheon, followed later in the afternoon (at 3 pm) by a “Case Study Café” with HP featuring six stand-out customers who are implementing high-speed production inkjet best practices. Tomorrow, Wednesday, the Printerverse features a live #PrintChat, (the weekly Twitter-based discussion of all things print) also at 3 pm, along with daily presentations by Printerverse partners, which include: Accuzip (Booth 4624), Crawford Technologies (Booth 960), Eagle Systems (Booth 2648), Enfocus (Booth 4743), and Mohawk Paper (Booth 663). Each of these presentations examines and discusses ways in which print and marketing service providers can stay relevant and profitable in this multichannel marketplace.
The Inkjet Candy Store
The production inkjet market is expected to grow 21% annually through 2015, according to research firm/consultancy IT Strategies. The new Inkjet Candy Store offers a one-stop shop for both inkjet veterans and neophtyes. The addition of this exhibit floor feature was prompted by the overwhelming interest in wide-format inkjet by pre-registered buyer-attendees for PRINT 13 and co-located CPP EXPO. It was specially created to meet the inkjet wide-format interests of display and sign shops, commercial printers, in-plants, quick printers, newspaper production pros, fulfillment pros, package printers, and other attendees.