The big news at the EFI press conference Sunday was that eight of its products won MUST SEE ‘EMS awards, more than any other entrant. All of the award winners and much more can be seen in Booth 2602. EFI’s exhibit emphasizes the power printing businesses have to reinvent themselves by improving both productivity and profitability in a highly competitive and dynamically changing marketplace. At the press briefing, CEO Guy Gecht spoke in detail about the company’s recent and ongoing successes.
“EFI is especially mindful of the need to provide real value to our customers, most of which are independent, family-owned companies,” Gecht said. “It is our goal to help customers excel by automating their operations and by providing profitable new avenues for growth. Visitors to our booth will see how we do this by bringing innovation to just about every aspect of a printing operation, from job capture and workflow to digital production and superwide format printing.”
At previous trade shows, EFI has featured its Integrated Workflow Experience. PRINT 13 marks a shift to a broader Innovation Experience fueled by EFI’s passion for giving customers a competitive advantage. At Print 13, this includes advanced inkjet technologies such as the EFI R3225 superwide format printer, EFI VUTEk GS2000lx and VUTEk HS100 Pro superwide format products with LED technology, a new VUTEk GS-TF thermoforming system, and the EFI Jetrion 4900ML digital press for narrow-format and label printing.
EFI GlossControl debuted at the show. This postpress device modifies the gloss appearance of output from dry toner printers to deliver the quality many print end-users prefer.
The company is also showcasing its Productivity Software workflow portfolio, including EFI Pace, Monarch, Radius, and PrintSmith Vision ERP/MIS software; EFI Auto-Count direct-machine interface technology; EFI OPS and Digital StoreFront Web-to-print and eCommerce software; and the EFI SmartSign Analytics signage data collection and analysis product.
PRINT 13 also marks the North American debut of EFI IQuote, a Web-based, JDF-compliant estimating software that calculates the most efficient production path for jobs. IQuote also provides a user friendly interface for fast production simulations.
Digital front end and server offerings include new versions of Fiery Color Profiler Suite and Fiery JobFlow digital print workflow products, as well as the Fiery proServer for ceramic tile decoration. Fiery Go, another PRINT 13 debut, is a mobile app that lets users manage their Fiery servers directly from their iPads.