While many traditional vendors struggle with seismic shifts in the market, CGS has repeated its successful approach to meeting the needs of the graphic arts community. At this year’s booth—2644—the company once again offered both innovative software and a consultative sales approach to show attendees. CGS and its development partners garnered a record number of show-related awards, including two InterTech Technology Awards and a “Must See ’Ems” nod from the show sponsor.
“CGS has always been an active listener at graphic arts industry events,” said CEO Trevor Haworth. “Our software innovation has often sprung from problem-solving conversations that started right here at McCormick Center. Also, we have never become complacent with past successes. Venturing into new markets with brand new technologies has always been our mission.”
The CGS booth, which has remained the same size for over a decade of Graph Expo and PRINT events has enjoyed heavy traffic with its new open design. “For us, the show is well worth the investment,” Haworth added.
Must See ’Ems: IC3D Suite
PRINT 13 was the venue for the worldwide launch of IC3D Suite, from CGS development partner Creative Edge Software. As the industry’s first Real-Time 3D packaging visualization, ideation, and design application, IC3D Suite won the show judges’ Must See ’Ems award. It also received high praise from industry figure Hal Hinderlighter, in his keynote address, “Making Print Come Alive.”
The software is the first to combine multiple packaging disciplines and processes into a single product. The technology, which beautifully simplifies 3D, applies to packaging design for bottles, flexible packages, cartons, bags, plastic containers, cans, and more. It uses a patented Auto Mesh Mapping process allowing labels and artwork to be placed accurately on complex packaging models in Real Time—as opposed to tedious UVW mapping of texture coordinates by a third party specialist.
The product includes a direct link to Adobe Illustrator, allowing 2D artwork to be mapped onto 3D models as base artwork or as labels. The results are output from IC3D Suite as PDF files, hi-resolution images or as a movie for collaboration between stakeholders on computers, phones and tablets. Finished models can also be 3D printed on the latest commercial 3D printers using its STL file export capability for rapid prototyping.
IC3D Suite can import models from all major 3D applications using common file interchange standards used in packaging, including Collada, Modo, 3DS Max, Wavefront, Lightwave, and Milkshape 3D. Where a pre-existing model is not available, the user may use IC3D’s Custom Model Generation Service to create the desired model. It also includes a library of common packaging models and templates, which can be modified and added to a project via simple drag-and-drop. IC3D also provides easy importing and creation of sophisticated packaging materials like refracting glass, metallic effects, holographics, or even lenticular effects.
InterTech Awards: Aproove and ORIS Lynx
Receiving InterTech Awards from the Printing Industries of America is not a new phenomenon for CGS, but this year they were honored with two—for the Aproove online collaboration and collaboration system, and for ORIS Lynx, the world’s first cloud-based color management system generating both device link profiles and standard ICC profiles.
“The InterTech Awards are a significant benchmark for innovation in our industry,” Haworth noted. “Naturally, we are pleased to be recognized for our ongoing role in moving things forward—for every member of the graphic communications supply chain. Ultimately, everyone involved in the process—from the brand owners and designers to the print service providers—must benefit from innovations like these. CGS will never stop seeking new ways to reduce costs and increase revenue potential.”