PRINT 13 Latin America Day attendees heard the results of a new worldwide NPES survey.
Wednesday afternoon, PRINT 13 focused on our international partners who are close to home. Latin America Day welcomed attendees from Mexico, Central America, and South America. The program was sponsored by NPES and GASC, and co-sponsored by Konica Minolta (Booth 518).
PRINT 13 was selected by the U.S. Department of Commerce to be a part of the International Buyer Program in which international buyer delegations are strongly supported and encouraged to attend.
The event opened with a casual networking reception that welcomed show attendees from throughout Latin America to mingle and get to know one another, compare experiences, and discuss resources.
NPES and GASC President Ralph Nappi called the session to order and, based on newly completed research, shared the fact that two of the fastest growing print markets in the world are in Mexico and Brazil. Nappi backed up his statements with data from the soon to be released "World-Wide Market for Print" study, which examines the global and regional trends in print sales across the printing industry. The study contains information from the 51 largest countries in the world and reports that 2012 worldwide revenue from print is more than $578 billion (USD) and is projected to grow by 8% to $667 billion (USD) by 2017. Most of that growth will be in the packaging and publishing fields. The study will be finalized and released in four to five weeks.
Other experts also took the stage and offered their insights to help expand the knowledge base of those currently doing business in Latin America. Of course, there were also plenty of industry vendors available to speak with attendees about the products and services they offer in the various markets south of the U.S. border.
Attendees left with a well-rounded vision of business conditions in the area and new connections that can help them make the most of the knowledge they will take home from PRINT 13.