Moreover, wrap films are not just for trucks, buses, and automobiles any more. Adjacent, growing opportunities include rough walls, buildings, boats, and any number of other applications that, in the past, may have been considered to be too challenging or risky in terms of application or durability requirements.
Monson: Digital signage will experience significant growth. Customers observe the increased usage of digital billboards and understand the value of being able to update messaging quickly. The service provider that demonstrates they can provide a turnkey solution to the customer will generate considerable digital signage business. Dimensional or 3D signage will continue to grow as customers look for ways to differentiate themselves with interesting and sophisticated signage and displays. Textile printing will grow due to its greener, more sustainable benefits as well as its upgraded appearance. Point-of-purchase signage and visual graphics will experience growth as retailers and other sellers look for ways to drive sales of their products. Corporate branding and fleet graphics will continue to be strong segments because companies understand the importance of brand and effectively communicating their brand to customers, prospects, and stakeholders.
Murphy: In my opinion, construction and advertising should increase in 2014. In construction, we are transitioning out of the housing crisis and the excessive availability of commercial space, interest rates are still low, and there is increased demand from the market. In the advertising space, online is still a growing trend. However, with an improving economy, advertisers could look to traditional print and POS to gain greater marketing reach.
Palmer: Although I believe we will see growth in environment graphics and segments that support the real estate rebound, we also see digital signage continuing to grow. According to a new report by IMS Research, growth in the worldwide digital signage market will exceed 40 percent in 2013, totaling $7 billion. Even if that proves to be an overly optimistic projection, there’s no doubt the digital segment is poised for major growth. Interactivity, dynamic content and the ability to update content instantly in real-time makes this signage very attractive to many businesses. We’re already starting to see major fast food chains such as Dunkin’ Donuts switching over to electronic menu boards, and many retail chains are following suit. As the cost of hardware and software come down due to economies of manufacturing, we’ll see increasing numbers of smaller chains and independent businesses adopting digital signage in one form or another.
Michael Pender, President, Supply55, Inc.: Wide-format dye sublimation is ripe for growth. The dye sublimation market in North America continues to lag behind Europe and Asia in overall volume, but recent product announcements from Roland, Mutoh, Epson, and Mimaki should serve to fuel growth in this market segment in 2014.
Pericot: We see growth potential in many long-standing industrial graphics segments that are now looking to large-format inkjet as an alternative to traditional production methods. The fabric segment will very likely continue growing, driven both by increased demand for soft signage and digitally printed textiles. Furthermore, the decoration industry is now beginning to look at digital technologies to fulfill requests for custom décor, starting with wallcoverings and canvas wall art. We see a big growth opportunity for our customers in this decoration segment, where printers can be used for both traditional sign and graphics output as well as interior décor. There is also strong momentum in shifting packaging manufacturers and corrugators to digital for displays and short run productions.
Phipps: I continue to see the textile and dye-sublimation market as a key area for growth in the years to come. More viable printing solutions and technology that is affordable for the market to grow are important components that will drive printer manufacturers to capture the growth in this space.
Radogna: Fine art canvas, vehicle graphics, and backlight imaging could see strong growth in 2014. There is also promise for movement forward in textiles and fabrics, wide-format color-accurate commercial or flexographic proofing, and packaging. Growth is mainly due to new wide-format printing technologies now available to make it easier to produce these types of print products.