Application Spotlight: Barbour Comes to Chicago

Customer: Barbour

Location: Chicago, IL

Production Shop: Vision Integrated Graphics

Retail Designers: RGLA

Flight Date: Summer 2012 - present

Project: Create the world flagship store for British clothing retailer Barbour

In the summer of 2012, Chicago welcomed British clothing retailer Barbour to Lincoln Park. Touted as the chain’s largest retail location, the new Chicago store brings the city everything that is cool about European-styled leather, sweaters and coats. Founded in 1894 by John Barbour in South Shields, England, the high-end retailer designs, manufactures and markets clothing for men, women and children under the Barbour brand.

Barbour enlisted the services of retail design firm RGLA to support its newest location and World Flagship store in Chicago. Located in the upscale Gold Coast neighborhood and deep in the North Michigan Avenue shopping district, the two-story 7,000 square foot space offers both a world-class retail experience, as well as a unique wholesale showroom highlighting the brand and its complete range of products. RGLA provided turn-key assistance to Barbour, from design and branding concepts, through architecture and construction administration, vendor coordination, and visual merchandising.

For the interior environment of the store RGLA turned to Vision Integrated Graphics. Vision provided RGLA with the large-format graphics used to capture the essence of the Barbour brand. The company produced the large-format vintage prints and the environmental wall graphics. These graphics were printed on smooth 13 oz vinyl with a matte finish liquid laminate to reduce light bounce from the store’s lighting. 

”We produced vintage-styled graphics for the black and white photography used throughout the store,” explains Vision account executive Brandon O’Brien. “The wall murals were also produced on adhesive RTA wall-specific decal by our large-format division.”