Customer: Hockey Canada
Location: Vancouver, BC, Canada
Production Shop: FASTSIGNS of Vancouver
Flight Date: April 19-26, 2013
Project: Create and install various types of arena signage for 2013 Esso Cup Hockey Canada tournament.
FASTSIGNS of Vancouver’s mission for Hockey Canada was to produce and install various types of arena signage for 2013 Esso Cup tournament. “The prime objective was to brand the area to create excitement and make it clear this was a major sports event,” said Paul LeBlanc, owner, FASTSIGNS of Vancouver. “As a national tournament this was a much bigger deal than anything many of these players would have been involved in before. So we were tasked with creating that mood, both inside and out. In addition, our graphics assisted with wayfinding, sponsor recognition, and communicating the schedule.”
According to LeBlanc, the ideas as to the type and location of the graphics were developed by Hockey Canada and FASTSIGNS Vancouver in consultation with each other. The actual graphic designs were primarily created by Hockey Canada, so as to keep the rink branding in line with the online and print branding of the tournament.
“We started by walking around the event venue with Hockey Canada, discussing the different graphic possibilities. We then had to turn those ideas into a clear list of work needed, including sizes, quantities and materials. Once the client approved the cost, they then created the designs for us to produce and install,” said LeBlanc. Hockey Canada worked directly with Denise Cymbalist, one of the sales representatives, at FASTSIGNS of Vancouver on this 2.5-month project.
In order to get the entire project completed, a wide variety of graphics were required. Adhesive materials needed to be able to adhere to porous and low-tac surfaces such as concrete and flooring while withstanding cold environment of the arena. Graphics were large-scale and needed to look professional but were temporary only.
Limited space was available for equipment but installation required bucket lifting. FASTSIGNS of Vancouver only had a 1.5 day window to install all interior and exterior building graphics due to another event in the areana.
Careful placement of perforated Window Vision vinyl allowed client to have control of arena views and helped to direct traffic flow of attendees. High-tac vinyl was required for the cold-environment porous surfaces. “Due to the temporary nature of the signage, we were able to keep costs reasonable by foregoing the lamination high-tac items,” said LeBlanc. “Having an install team whose skills we knew and trusted ensured that the install without lamination would be successful. Both 13oz vinyl banner and flag fabric were used to make large format signs that would not be swallowed by the expansive environments both within and outside of the arena.”
Tight corridors and clearances for height installs were measured. A scissor lift to fit these specifications was sourced and rented. A large install team was used to accommodate the short turnaround. The project sales rep, Cymbalist, created an extensive installation guide and item coding system given to and understood by all parties: production shop, client, and install team. Because of her intimate knowledge of all items and timeline, she was also present as an install manager and on-site client contact.
All of the the graphics were printed in-house. An Oce Arizona 250GT was used for the rigid substrates, while a Mimaki JV33 and an HP28500 were used for banners and pressure sensitive vinyls. On this project LeBlanc reported they used primarily Avery films for the window perf and the partial Zamboni wrap. The vinyl applied to the concrete surfaces was Oracal 3105 HT.