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Application Spotlight: Music's New Home

Customer: The Forum, part of Madison Square Garden Companies

Location: Inglwood, CA

Production Shop: Coloredge

Flight Date: November 2013 - Present

Project: Provide the graphics for the $100 million renovation of the Forum

In 2012, the Forum in Inglwood, CA, was added to the high profile portfolio of entertainment properties owned by Madison Square Garden Companies and underwent a $100 million renovation. It is now the largest indoor performance venue in the US. Coloredge’s ongoing relationship with MSG in New York City, accompanied with the company’s bi-coastal footprint made them the perfect partner for this massive project.

“Coloredge played a critical role in the renovation, which expresses the rich history of the arena by surrounding guests with powerful images of past events and iconic images of Los Angeles,” said Jeb Ball, president and CEO, Coloredge. Lead by John Gibson, a twenty year industry veteran, the Burbank team worked on a condensed schedule from November 2013 to January 2014 to ready the Forum for its opening day. Working with Getty Images, the LA Times, professional photographers, and other sources, the Creative Services in Burbank (backed up by the team in the NYC office to save time) scanned and retouched photos that would be used to create environmental graphics used throughout the arena.

Graphic applications included, high end photographic output, specialty mounting and finishing to present the images in a polished and sophisticated manner, and large SAV murals that serve as dramatic focal points around the arena, including one mural that is 160 feet wide by eight feet high.

As with any job of this scale, there were a few challenges as the job neared completion. Numerous schedules needed to be accommodated, including the availability of the loading dock as well as working around the deliveries required for the arena’s opening concert. In addition, last minute changes made to the sizing and location of pieces had to be completed in time for the January 15th reopening. Coloredge expertly navigated through the obstacles to make sure that all was in place for the first event.

“This project truly emphasizes the overall value that Coloredge brings to the table: the ability to thoughtfully collaborate with a client, understand their needs and goals, utilize our deep expertise to come up with the best solution to achieve those goals, and successfully execute even under the tightest of schedules,” said Ball. “Our wide range of production capabilities, enormous capacity, and our synchronized bi-coastal support teams afford us the flexibility to present the best solution to our clients and to effectively manage large scale, complicated projects such as this one.”

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