Based on a post-show survey of verified show attendees at last year’s show, they have their sights set on GRAPH EXPO 14 for three key reasons: 1) “to see equipment” (53 percent), to “see new products and developments” (47 percent) and, to “see specific companies/products” (43 percent). Answering their call, GRAPH EXPO has created an exciting and highly interactive “trifecta” of wide-format inkjet hubs to demonstrate the latest equipment and unique new applications, share the latest best practices, and help attendees leap the learning curve about “how-to” produce and sell the newest profit-making solutions.
Inkjet Candy Store
While wide-format inkjet has expanded across every aisle of this year’s industry event, inside this show floor “hot spot” (Booth 4067A), show goers will discover the “cream of the crop” hottest equipment introductions from top manufacturers such as Roland DGA (Booth 4253), Mutoh (Booth 4241), HP (Booth 1913), Mimaki (Booth 2644), and many more, all running side by side, to see and compare.
NEW for 2014! Wide Format Application Zone (Booth 4067C)
See and learn, then stay to buy. That’s the goal of this hands-on live demo feature. Here, progressive print pros will discover an exciting universe of unique Wide format inkjet print applications on diverse substrates that offer high profit margins. Beyond the “talk,” here attendees will “walk” in learning exactly how to convert inkjet applications into new revenue generators to sell now. “Best of” applications will be examined to convey the simple steps to expanding both service offerings—and revenues.
BIG – the Wide Format Pavilion
Although wide format inkjet overflows into every corner of GRAPH EXPO 14, this is the “big top” for innovative companies seeking to expand their services with wide format inkjet offerings. Here they will meet with many of the hottest manufacturers and suppliers to see, compare and learn all about the latest printers, equipment, substrates and software.
Responding to the question, “Yes, but how do I DO that?”, inside the ISA Wide Format Inkjet Innovation Theater, sponsored by the International Sign Association, will be a full daily schedule of quick take 20-minute sessions where attendees will gain essential direction on how to adapt their wide format inkjet business, or expand into this thriving market, for greatest success. Together with highlights of the hottest technologies, show goers will learn from presenters, including Canon USA (Booth # 613) and Digital Graphic Systems (DGS) (Booth 4061), both how to build profits with them and also which wide format inkjet segments are delivering the greatest profit margins.
It’s a “Wide World” of Peer Networking
Wide-format print pros seeking to gain the most from their GRAPH EXPO 14 experience will participate in an array of co-located events during the show, including:
- Dscoop University; Monday, September 29; 11:30 am - 1:30 pm
- EDSF Give Back at Graph Reception and Dinner; Tuesday, September 30; 5:00-8:00 pm
- EFI Users’ Group; Tuesday, September 30; 12:00 noon - 1:30 pm
- FastSigns Prospect Lunch; Monday and Tuesday, September 29 and 30; 11:30 am - 1:00 pm
- Imaging Network Group (ING) Users Group Workshop; Evening Reception; Friday, September 26 and Conference and Dinner; Saturday, September 27
- Xplor Complimentary Keynote Breakfast Panel, "Optimizing Customer Communications Workflows"; Tuesday, September 30; 7:30 - 10:00 am