Pleasantly Surprised at On Demand

A while back there was a recurring bit on Mad TV called “Lowered Expectations.†That came to mind just before we departed for the On Demand show. After all, the economy sucks, credit is clogged, and the general mood is dark. Why exhibit or attend a trade show when nobody is in a buying mood? Or so I thought. I’m not saying that the show hearkened back to the glory days of yesteryear when hardware and software were being snapped up by ravenous printers. However, the show was much better than I had expected. Attendance was steady, vendors were busy, and people were selling things to people. Presstek sold a 52 DI off the show floor. Xanté sold several Ilumina Digital Envelope Presses. All in all, a pretty active event. There are two basic ways to handle hard times. Hunker down or go out and do something about the situation. Seems as if there were lots of folks at On Demand who had decided not to hunker down. Those are the people who will come out of this economic malaise in the best shape because when you hunker down you’re very likely to get passed by.