Same Study, Different Name

The NAQP Operating Ratio Study has a new name, but the value of the information hasn’t changed. It used to be called the NAQP Operating Ratio Study, but for 2010 and beyond the name will be the Financial Benchmarking Survey. I’m not sure why the powers that be changed the name, but I’m glad to see that they didn’t change the survey itself. After all, it is one of the most valuable—if not the most sexy—studies done by the association. The survey asks 65 key questions which can be answered by using a company’s 2009 year-end financial statements. Participants will get a free copy of the finished survey and an individually customized report which they can use to make a side-by-side comparison of their profit and loss statement, balance sheet, and key financial ratios with other printing companies. In the past, the offer of this free customized report has really encouraged participation. Survey author John Stewart says he expects even greater participation in the 2010 survey You don’t have to be an NAQP or NAPL member to participate in the 2010 Financial Benchmark Survey, and I really think you’re missing a good bet if you don’t participate. (Printers who don’t participate will still be able to buy copy of the completed study.) Email invitations to participate will go out in mid-February. If you do not receive one, you can still participate by going to www.surveyadvantage.com/NAQP10financial to download the survey, which can be submitted electronically or by mail. The drop-dead deadline is March 22, 2010. Don’t miss out on one of the best financial management tools available to our industry.