InfoTrends Study Confirms Expectations

InfoTrends’ annual U.S. Production Printing & Copying Market Forecast doesn’t contain any real earth-shattering new information. It does, however, confirm the direction in which the printing industry is headed. Not surprisingly, color continues to erode the black & white market and will account for 77% of revenue from equipment, supplies, and services by 2014. We often think of color printing as full coverage color printing, but in areas such as transactional printing color is light coverage. Somewhat surprising is that what InfoTrends calls “a significant number†of monochrome pages are being printed on color machines. Overall, InfoTrends expects continued declines in the printing industry through 2014 with one exception. It forecasts growth in digital color printing because of shorter runs, personalization, and fast turnaround requirements. All in all, nothing much new, but another signpost on the way to the future of printing.