Life is Tweet, So Be a Friend and Link Me In

Everything in business seems to be changing so quickly. And I’m not just talking about the printing industry because these changes are being felt by almost everyone. Most people cite the beginning of the recession as the ignition point where the real sea change began, but it was coming even before that. Social media appears to be the driving force because it has changed the way people, in general, communicate with one another. That includes the way businesses communicate with their customers and prospects. Let me get this off my chest before going any further; personally, I don’t like social media. But that doesn’t mean that I have the option of not using it. Quick Printing and its sister publications in the Cygnus Graphics Media group all have discussion groups on Linkedin, we tweet, and now there are Facebook pages for each title. The simple fact is, if you want to keep growing in today’s business environment, you must be connected. For printers, that means getting connected to your customers and helping them connect to their customers. If you’re still not sure how to get started, be sure to check out Tawyna Starr’s column from the July issue of QP “The Nitty Gritty of Social Media.†And as soon as the September issue is available (later this week), read her follow-up column “The Facts About Facebook.†On a related issue, be sure to read John Giles’ column from the August issue, “QR Codes Drive New Print Opportunities.†With all of the talk about the Internet taking jobs away from printers, it’s refreshing to see an instance in which it actually drives work into the print shop.