20/20 Eyesight at Vision 3

As any writer worth his or her salt knows, there can never be a “first annual” anything. There are only second, third, fourth, etc annual events – of course that hasn’t stopped giddy copywriters from crowing about first annual happenings. So, let’s call the Vision 3 Summit an inaugural event and then crow about it. Some 440 printers, vendors, and industry luminaries showed up last week at the Marriott resort in Palm Desert, CA. They were greeted with sunny weather. They also brought a considerably sunnier attitude to the event than I have seen for a while. The educational program was varied and meaty and the sessions were very well attended. Oh, sure, some folks played hooky for a couple of hours to get in some greens time, but all in all, most people were there to listen and learn. The combined event benefitted from the expertise of all three of its association sponsors, NAPL, NPES, and Printing Industries of America. Presenters came from both association staffs and respected consulting and research firms. Lots of printers also offered their real-world knowledge. There were even some good sound bites. One was:  “People who are crazy enough to think they can change the world are the ones who do.” This is taken from an old Apple ad campaign and you can read more about it in my April QP editorial. The other, from Alvin Toffler, pretty much stands on its own.  “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” The next Vision 3 Summit will be in February at Marco Island, FL. And it will be the second annual conference, of course.