Designing "Wow"

Okay. So how many of you are HGTV junkies? Raise your hands. I have to admit, I probably watch more HGTV than a single girl should. But how can you beat men working with power tools? But I digress. If you've been watching HGTV, you may have noticed how more and more, many of the designers have been turning to digitally printed projects to really turn their interior designs up a notch. Take for instance the new program "The Antonio Treatment". This show is a one-hour weekly docu-design series where he Antonio Ballatore will make over multiple rooms in various locations that are suffering from drab decor. In several episodes so far, digitally printed, wide-format graphics have taken center stage to the redesigns he's created. In episode five "Sign for Design", Antonio worked with Matt who is a stay at home dad who runs a graphic design business while pursuing his dream of being the first deaf syndicated cartoonist. Antonio created a graphic that was mounted on the ceiling of the famous "The Creation of Adam" section of Michelangelo's fresco in the Sistine Chapel. It was digitally printed on a vinyl on inkjet printers and then the installation crew from the shop installed it on the ceiling for a really dramatic statement. In episode seven "Fashionable Redesign", Antonio worked with Sarah Dale, a former punk rocker and the owner of local fashion store "Pull My Daisy". Really adding to the 'wow!' factor of this store redesign was the huge digital graphic—digitally-printed wallpaper for all intents and purposes—which covers the entire back wall. This 20s style, black and white graphic features a female face, which he also repeats in smaller window graphics across the storefront windows. In another episode featuring Mario Lopez, Antonio creates over-sized digital prints which are framed and used as artwork in this home gym redesign. Other designers in HGTV—including Candice Olson with Divine Design—have also begun using digital wide-format printing in very specific and key ways for their designs. And then last week I turned to "Project Runway"—another one of those guilty habits—and the designers were creating their own textiles using an HP touch screen all-in-one computer to make their sketches and the finished designs would be digitally printed on fabric by Dynamics by the following morning. It's just another proof positive how much wide-format printing is beginning to make its way into the design market. As the new generation of fashion and interior designers are educated about the possibilities and opportunities digital wide-format printing opens up to them, we are sure to see more and more custom, creative, and one-of-a-kind interiors. And I know I can't wait.

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