For quite a while, I was a somewhat reluctant adopter of social media. LinkedIn seemed a promising tool for business and Quick Printing had a semi-lively discussion group. Twitter was a good way to push breaking news out into the marketplace for those who cared to follow. But for the life of me, I just couldnâ€™t imagine what advantage Facebook would offer to a B2B magazine/website/information source such as ours. Unless youâ€™re an advertiser, we donâ€™t sell anything. Even if you are an advertiser, we donâ€™t send out coupons or offer surprise weekend specials. We donâ€™t have roving celebrities, so thereâ€™s no need to post our whereabouts for people who want to snap our photos or ask for our autographs. I can just see the posting now: â€œBob and Karen Hall are at the Lowes in Kanawha City to pick up a truckload of mulch for their gardenâ€¦get there now and you can meet them in person. Rumor has it that at least one of their dogs is waiting in the vehicle!â€ QP just isnâ€™t that kind of publication. However, since the launch of our new MyPrintResource.com portal, everyone on staff for all three titles has started a Facebook page for business use. Iâ€™ve seldom been so surprised by anything. Suddenly, I have way more â€œfriendsâ€ on my work Facebook page than I have on my personal one. And the vast majority of them are people I have actually met and know by name. For that matter, Iâ€™d wager that over the years Iâ€™ve had drinks with most of them! The Facebook conversations do touch on printing sometimes, but itâ€™s amazing how much Iâ€™ve learned about my industry pals (and even some of my co-workers) in such a short time. I get it now. Itâ€™s about community. Itâ€™s about the kind of conversations we share at trade shows, franchise conventions, and association gatheringsâ€¦only we donâ€™t have to wait for those events to have them. This is too cool! So if you havenâ€™t done so yet or if I havenâ€™t reached out to you, look me up on Facebook and letâ€™s connect. Iâ€™m sure we have lots of catching up to do.