How Do You Define a Small Printer?

Last week I got the inaugural copy of NAPL’s [P]REVIEW magazine, a quarterly publication for association members. It was pretty slick with a lot more information aimed at the smaller and medium sized printer than in previous NAPL publications. That is a good thing, since these printers make up a very significant portion of NAPL’s membership. The printing industry is often segregated into categories according to the number of employees, amount of sales, or size of equipment. What NAPL’s new magazine has done is to emphasize the idea of small businesses. A couple of years back, Heidelberg advanced that same notion by separating the industry into large corporate type printers and smaller entrepreneurial printers. At the time that made perfect sense to me and it still does. Quick Printing was built on the idea of providing relevant content to the small business entrepreneur. Our audience was presumed to be shop owners who had a personal stake in the game and a hands-on role in daily operations. That differentiation has held up pretty well over the years. While the number of multi-million dollar shops has grown, their owners are still small business people with entrepreneurial attitudes and personalities. That’s what has made my job so interesting over the past two decades.