Embrace Technology at GRAPH EXPO 2011

As you know, Cygnus Graphics Media has been busy working away at the content for the upcoming GRAPH EXPO 2011 Show Daily and I have to say, the four days in Chicago is going to be a whirlwind of activity. But what can you expect if you plan to attend?

Well, this year's GRAPH EXPO 2011 is themed “Embrace Technology,” and attendees will have the opportunity to see the full spectrum of equipment and services, from design to delivery, for every segment of the printing and graphic communications industry. There are nine special-interest sections on the show floor, including the 2011 debut of the Marketing Pavilion.

This year’s PackPrint pavilion, covering package printing and converting, also features Future Print that provides information on today’s newest and emerging technologies, including printed electronics and RFID. GREENspace is dedicated to sustainability and manufacturers offering eco-friendly products and services.

In the Prepress/Software/Workflow and Press/Finishing sections, attendees can explore all the hottest technologies and unique new applications. Along with what you’ll learn touring the show floor, attendees can take advantage of the opportunity to enhance their expertise with GRAPH EXPO’s seminar program. In these sessions, attendees will gain all the latest forecasts, trends, and in-depth information on key technologies and essential business strategies to identify and capitalize on the best-suited profit making opportunities in their markets.

The Marketing Pavilion – A Show Debut Understanding the transition that many graphic communications professionals are making into marketing services, and also the needs of highly experienced marketers at the show, GRAPH EXPO 2011 marks the debut of a brand new special interest area—the Marketing Pavilion. Sponsored by the Chicago chapter of the American Marketing Association, this specialty section is dedicated exclusively to marketing professionals, ‘marketing service providers,’ and those who want to learn how-to diversify and expand their service offerings. The new Marketing Pavilion offers a complete, one-stop destination for marketing education, resources, and networking.

GREENspace GREENspace is in response to the industry’s demand for a specialized show-floor feature dedicated exclusively to eco-friendly products and services focused on sustainability. This pavilion offers free education, complimentary one-on-one consulting with sustainability experts, and access to products and services—everything forward-thinking attendees need to “go green” with confidence.

Prepress/Software/Workflow GRAPH EXPO’s Prepress/Software/Workflow section is where it all begins. Because there’s just no substitute for seeing these new technologies in action, attendees will flock here to see and ‘test drive’ all of the hottest new software, workflow, design and graphic communications products, and prepress equipment that most industry professionals need to increase their productivity, personalize , customize, integrate with other media, and bring their designs to life.

Press/Finishing It’s all in the details in the Press/Finishing section at GRAPH EXPO 2011. From start to finish, this section is a one-stop destination where attendees will find exactly what they need to produce printed and finished products. Traditional and niche market printers will be here as well to explore the newest array of sheetfed offset and digital presses and finishing innovations for runs of all sizes and types.

Wide Format—an exploding market, bigger than ever—is here and all across the show floor, providing attendees with a sweeping array of all the latest technologies, applications and solutions to expand their offerings and add new profit opportunities. And what kinds of wide-format products are going to be on the GRAPH EXPO show floor.

Here's a sneak peek of what you'll find: