Greetings From GRAPH EXPO

For me, and for much of the Cygnus Graphics Media staff, this is the longest week of the year. It is also one of the busiest. Starting last Thursday, Karen, our publisher Kelley Homes, and I were attending the NAQP/NAPL Owners Conference, a two-day affair that this year attracted some 150 attendees and featured the annual vendor showcase tabletop exhibit. I’ve been going to the Owners Conference for a couple of decades and have always enjoyed my time with the attendees. In years past, when the conference closed I was on my way home. However, since we started producing the Show Daily for GRAPH EXPO last year, the Owners Conference is just the beginning. As I write this, we are nearly finished with putting together the guide for the third day, which needs to be at Quad/Graphics by 6:00 pm for printing and delivery to McCormick Place and attendee hotel rooms by the crack of dawn. Several printers I know have asked how we manage to produce a 64-page 4/4 tabloid on a daily basis. Actually, we only have 16 live pages each issue. The rest of the guide is pre-printed prior to the show and is then married with the live signature. It’s still a lot of work. After the files go to the printer, the entire edition is digitized and distributed electronically to tens of thousands of printers who are not attending the show. If you are reading this, you are one of those tens of thousands. Enjoy!