Free Webinars: Are You Leaving Money on the Table?

We've all heard the expression "Time is money". When people say that, they are most often talking about an employee wasting time while on the clock. But have you considered dedicating an hour to learning something that can help your company make lots more money?

Printers so often pay lip service to training employees or their own continued learning, but when it's time to fish or cut bait, they find all kinds of excuses not to follow through. Considering the bounty of free webinars available lately, if you're still making excuses it may be time to take a hard look at your motivation. Money isn't holding you back—they're free. Time isn't holding you back, either. The majority of these webinars are only an hour long, and if you can't break free or can't spare an hour of your employees' time while they're being broadcast live, most of them are archived so you can access them at your convenience.

In the past week, I have probably added 15-20 webinar notices to the industry calendar on MyPrintResource.com. There are free webinars about mailing issues, financing and tax planning, multi-channel media, sales management and techniques, and digital printing strategies. And that's just the tip of the iceberg. We hosted free webinar on September 21 in which QP's Sales Clinic columnist Dave Fellman spent an hour sharing ideas about how to prospect for new sales. More than 200 people signed up for it, but that's a mere fraction of the number of people who could benefit from the information. If you missed it, you can still listen to the archived recording by signing up for the next two webinars in the series.

While some presenters may drop in a brief marketing message, these webinars are probably as close as you'll ever get to pure altruism in a for profit marketplace. Take advantage of them while you can. Don't leave money on the table!

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