Client Reports Digital vs. Offset Sales

By John Stewart

One of my long-time clients contacted me the other day with some info his manager had gathered. According to the memo, sales in 2011 had increased eight percent over 2010, and were the best sales of record.

Most interesting of all was the manager's report that, for the first time ever, sales from digital copying (31.8 percent) had slightly exceeded those coming from offset printing at 31 percent.

Since we will be conducting a new Operating Ratio Survey within the next couple of months, I will be extra curious to find out if this trend is representative of the industry. I suspect it is, but I can't be sure until I analyze the numbers.

If you have any similar data you would like to share, I would like to hear from you; confidentially or not.