Takeaways from 2013 EFI Connect

Landa will not be exhibiting at IPEX (March 26 – April 2, 2014, London), China Print (May 14-18, Beijing), or PRINT 13 (September 8-13, Chicago). Landa said that the printing industry has been reduced in size and that they know all prospects for their equipment, so that there is really little or no need to attend trade shows to capture leads.

Gecht, on the other hand, while seeing the advantage of targeted events such as Connect, sees trade shows as a good opportunity for EFI—especially since many big names are pulling out.