Samsung's 2013 National Dealer Meeting "Game On"

Samsung’s 2013 National Dealer Meeting (U.S.) was held June 17th-19th at the JW Marriott in downtown Chicago. The show brought together roughly 70 dealers from around the country. The theme of the event was “Game On.” According to Tod Pike, Senior Vice President, Samsung Electronics America, 2012 was all about infrastructure growth, new product launches, and recruitment of salespeople, whereas 2013 represents the company’s commitment to growing the business through dealer and partner initiatives. Furthermore, Pike announced a new B2B website that will be organized by vertical (industry), as well as a new executive center in Ridgefield Park, New Jersey for the dealer community. In addition, a new printer ad campaign was shown focusing on key verticals and “interoperability” that will air in July. Interoperability was a key theme throughout the event, with Samsung highlighting the leverage it can offer the dealer community with its successful (and broad) portfolio of products and solutions outside the printer/MFP market.

During the general session, Tim Baxter, Samsung Electronics America President, spoke to the dealer community about Samsung’s strength and global vision. According to Baxter, four ingredients make up Samsung’s success: R&D, design, supply chain and brand building. In 2012, Samsung spent approximately $11 billion in research and development, and ranked #2 in top patent holders in the U.S. with 5,000 patents a year. By 2020, Samsung is aiming to achieve $400 billion in revenue in the U.S. market, and be a top ten multinational company.

Vertical Market Sessions

In addition to the general session, Samsung provided the dealers with four breakout sessions focusing on retail, education, healthcare, and best practices in managed print services. The sessions focused on the interoperability of Samsung’s devices across the vertical spectrum and how its products and solutions fit into those environments. For example, within the retail arena Samsung demonstrated its new “tap and print” mobile print app, which supports NFC, (Near Field Communication)—a high frequency wireless communication technology that allows devices such as smart phones to collect or transmit data to another NFC-enabled device without manual configuration to identify devices. According to Samsung, its first NFC-enabled printers will be available in July.

Within the healthcare session, Samsung highlighted its current presence within this market by discussing its ultrasound, CT Scan, X-ray, and MRI product lines. The company also emphasized three trends within the healthcare market addressed by the products: virtual print, mobile, and workflow efficiency, using optical character recognition (OCR) scanning and digital forms for signage, storage and capture. While Samsung doesn’t expect many dealers to be focusing on their X-ray and MRI products, they believe their “brand” within this vertical offers a competitive advantage.

During the education sector, Samsung demonstrated the mobile print, cloud printing, and “smart” workflow capabilities provided by Samsung School, a program focused around three central systems to assist teachers: interactive management, learning management, and student information. The program incorporates Samsung Galaxy Note 10.1 tablets, an interactive whiteboard display, and multifunction printers. According to Samsung, these three components create a more integrated and engaging digital learning environment that’s easy to manage and gives teachers more time to teach.

It seems like Samsung’s message of interoperability resonated with many of the dealers InfoTrends spoke with as they took a closer look at Samsung throughout the three-day event.

A detailed overview of Samsung Electronics’ printing business will be available shortly through our InfoTrends Digital Peripherals Solutions Consulting Services, and our company store/.

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