Flyers are a great way of getting your name out there and in front of customers. Whether they are new or existing customers, flyers enable you to get your message under their nose. They can promote anything from a special offer or new product release to a specific product or service that you provide.
Flyers can come in all shapes and sizes and often vary in quality but one thing they do share is a common goal. A goal to provide someone with information. To provide them with enough information to become interested in the goods or services you provide. Making your flyer stand out though and hit all the right notes is not always as easy, with many companies falling into the trap of putting as much information as possible onto a flyer.
Is this going to grab someone’s attention? Probably not.
When it comes to designing your next flyer there are a number of things you should be sure to avoid doing. These are simple mistakes that are made on a daily basis when designing leaflets and flyers, so when it comes to if you want to stand out at your next exhibition or really want your next sale to go well, follow these steps to ensuring your flyer gives you the best chance.
Things to avoid when designing your next flyer:
1. Long headline:
The first thing to avoid when designing a flyer is the headline. Your headline needs to grab the attention and make the customer want to read further and find out more information. To help grab the attention, your main headline should be short and to the point. Think of a headline like Sale Now On. Three little words that are short and to the point and let the reader know what the flyer is about. As a general rule, try to keep your headline to less than 6 words and no more than two lines. You can use colour to help it stand out but be sure that this fits with the rest of the flyer, your logo and your corporate image. Before sending your flyer to print, put a draft in front of some colleagues and see their response. Does the headline grab their attention? If not, it could be back to the drawing board.
2. Too much information:
The worst thing you can do with your flyer is simply bombard it with information. Try to keep the information within your flyer to a minimum, including only the most vital details. Include your website details, email address or a phone number that encourages the customer to look for more information. Your customers live busy lives and expect to get the most important information quickly. This includes when looking through your flyer. If they get lost reading reams and reams of text then that could be a customer lost for life. If your flyer provides enough information to interest them and leave them wanting more then you could be on your way to building a relationship.
3. Low quality images:
The final thing you need to be sure to avoid is poor quality images. Low quality images or images that are pixelated can immediately make your flyer look cheap. Be sure to source top quality product images or take your own photos using a quality digital camera or smartphone. A picture can say a thousand words and you don’t want those words to be negative if your image is poor and hard to make out. One thing you must never do is copy an image straight from the web and put it into your flyer. Google may be good for many things but images are not one of them. Web images are much lower in quality and have a different resolution so be sure to save any images for your flyer in CMYK mode at 300 dpi. You can read more about designing for print here.
When it comes to designing your next flyer, think of those flyers that have managed to grab your attention in the past. What worked well in grabbing your attention? Also think back to those that grabbed your attention for all the wrong reasons. What made you put them straight in the bin?