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  • Does Your Business Suffer from Disorganitis?
    - Thursday June 2, 2011
    By Philip Beyer, president, Beyer Printing and Ebiz Products (Nashville), and author of System Busters Disorganitis? You may have heard it called Reworkitis or Noclueitis, It’s even  been referred to as This-is-Normalitis, within the printing industry. This is a disease that is difficult to cure, especially if you don’t recognize the symptoms -- or are in denial that you have it. Symptoms may vary from mild to severe: HEADACHES over recurring mistakes HAIR LOSS due to losing money from wasted time & resources PANIC ATTACKS from missing deadlines ULCERS from making excuses to customers  INSOMNIA from long hours training & retraining personnel  RED EYE from over working and no personal life ANGER OUTBURST...

  • Graphic Designer's Perspective: Technological Innovation + ROI = Marketing Oxymoron?
    - Monday May 23, 2011
    by Gale Grimmenga, Principal at Creative Impulse (www.creativeimpulseinc.com) Marketing technologies may change, but the goal remains the same: to capture the attention of and make a connection with a specific audience in order to inform, promote, educate, or influence -- increasing return on investment. Or is it? We used to develop innovation to a forecasted demand or anticipated need. But now that we are in a media and technology frenzy of evolution, we must sense and respond to demand 24/7. Whether you are trying to keep your company current with leading-edge equipment, digital technology, or marketing opportunities, you probably are asking, "Where are the controls to drive this baby?" The swift, fast-paced, immediate, no-editing...

  • GPO Work Has Signifcantly Decreased for Private-Sector Printers (But It Makes No Sense/Cents)
    - Wednesday May 11, 2011
    By Deborah Snider Sr. VP, e-LYNXX Corp. Less than half of all printing handled by the U.S. Government Printing Office (GPO) is now produced by private sector printers. Previously, for many years back to 1982, the GPO procurement system had been one of the strongest public-private sector partnerships that existed, and it had served as a model for how business and government could work together to accomplish a common goal. In this case, that goal had been delivering top-quality printing, on time, with competitive pricing. When Congress passed Title 44 of the U.S. Code, its idea had been to have all federal government printing channeled through the GPO by all federal agencies, including the Executive Office of the President, Congress, the...

  • Make Your Business Card Memorable
    - Wednesday February 23, 2011
    By John Foley, CEO, Grow Socially Don’t you hate handing out your business cards with the fear of prospects forgetting who it belonged to moments after they leave your sight? Two tools you can use to keep your business card on someone’s mind are QR Codes and YouTube. If you use these together for your business card, it will remind the prospect of who you are, what your business is, where you met them, and how your business can help them. Adding these to your business card will also give you an idea of when and how many people view your cards after you give them away. QR Codes are a great way for you to connect any type of print with any link on the Internet using a smart phone. Because of this special ability, QR Codes on...

  • One Bite at the Apple, An Opportunity for the New Public Printer
    - Wednesday February 9, 2011
    by William Gindlesperger, Founder, Chairman and CEO of e-LYNXX Corporation Publick Printer. That’s the title that founding father Benjamin Franklin (1706-1790) gave to the job of coordinating printing for the then new United States government. He was the first “publick†printer, and he felt strongly—having been a printer himself—in establishing a single authority to ensure quality and fair pricing for the printing of federal government documents. This led to the founding of the United States Government Printing Office (GPO) in 1813. Today, as then, GPO’s role is to be the centralized printer and procurer of printing for the federal government including the Executive Office of the President...

  • Automate or Stagnate
    - Wednesday January 5, 2011
    By David Spiel, Spiel & Associates I was speaking with an owner of a bindery on the west coast who I have been in contact with for about fifteen years. Naturally he cried in his beer about how lousy business was, who hasn’t? This bindery specializes in plastic coil binding and when the conversation turned towards equipment, he told me that he was standing pat. When I asked about automation he told me that he preferred to stick with his twenty table top coil inserters. Let us not forget that these twenty coilers must be operated by 20 people. I asked him how he could compete when commercial, and even on demand printers were purchasing automatic coil binders. He told me that he hasn’t seen a drop off of business do to that...

  • 10 Paradoxical Commandments of Pricing: Give yourself a raise
    - Wednesday January 5, 2011
    By Carl Gerhardt, President & CEO of Allegra Network Never in the history of the industry has pricing been as competitive as it has been during the recession of 2009-2010. Customers demanded price relief and printers scrambled, using price as a tool to keep their volume up as the market began its decline in the last quarter of 2008. This resulted in shrinking margins and profitability and certainly has accelerated industry consolidation as weaker shops closed or were merged with stronger players. During the last several years, inflation has been running at relatively low rates. During these years, even before the recession, many printers ignored adjusting prices using the rationale: “Inflation is low, so why raise prices a little? I...

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