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  • Can the Scam!
    By Karen Hall - Thursday February 26, 2009
    I've heard several printers talk about a scam that's been making the rounds lately. It has also been a frequent topic of discussion on a couple of print related listservs and chat sites. The thing about scammers is they don't bother to research the companies they target. I guess that's how the email wound up in my mailbox. The email, which also included a PDF attachment titled "20571 LIVING BREAD MINISTRIES," read: Good day, Please i need an estimate on this print work. Fliers:QTY: 69,000 pieces of 11X17, printed on 70lb Gloss Text printed one side only in 3 colors on ink with the attached artwork, no bindery/folding.Exclude shipping/delivery charges. Please let me know the quote or any questions, look forward to working with you on this...

  • Talking to Myself
    By Karen Hall - Wednesday February 18, 2009
    I seem to have the same conversation over and over. Someone — usually an outsider or a person who isn't familiar with our market — will make some dismissive statement about quick printers being too small for their interests. This is my cue to launch into a litany about the wide ranging capabilities and sophisticated services offered by QP's readers. I explain that our readers may call themselves quick printers, small commercial printers, digital printers, or even marketing specialists. All the labels are self applied anyway, and what they choose to call themselves in no way limits their business. From the magazine's standpoint, we figure anyone who signs up for a magazine called Quick Printing is probably operating the type of...

  • The Sinister Side of Extreme Personalization
    By Karen Hall - Tuesday March 11, 2008
    There is absolutely no question that personalized marketing is here to stay. The technology that puts VDP within reach has the potential to revolutionize the printing industry. So before you read this, please understand that I'm not calling the industry's new baby ugly. VDP is only one small, and comparatively benign, part of a much larger trend. That said, listening to the On Demand keynote by David Pogue, the personal technology columnist for the New York Times, gave me a bit of a chill. Pogue focused on the benefits of personalized marketing. He said that soon we'll be able to receive an online newspaper that is totally customized to our interests. It will have feature articles about subjects that interest us and ads for...

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