By Gale Grimmenga, Principal
Creative Impulse (www.creativeimpulseinc.com)
There are so many pros to our digital information technology age—endless information at our fingertips, speed-of-light communicating, services/products available with a click, and fly-on-the-wall perspective of our daily life. But as a customer, I find myself wondering, am I being served?
Customer service. We hear the words often enough, but many times frustration and not feeling served are the norm. We often don’t get the pleasure of a real person and, if we do, the person’s response is like a corporate robot reading from a prepared and tested script. We get voice-automated systems saying ‘in order to serve you better, blah, blah, blah.’ then 10...