How do we price something that we’ve never done before? It appears to me that many business owners worry more about how to price a new product/service than they do learning about how to do it in the first place. Web sites, social media, QR codes, email broadcasts, shopping carts as well as Twitter, Facebook Business Pages and LinkedIn pages all come to mind. How do you price such a service for customers? First, understand you can never accurately price something you haven’t done before. Second, you need to know how to do it before you worry about pricing. And third, it’s hard to learn on the customer’s nickel but that’s been the tradition in the printing industry. Going far afield however requires a better approach and I have a...