Jillian Rowen
Jillian Rowen

Industry Discussion

  • Direct to Garment Printing in the Traditional Paper Printing Industry
    by Jillian Rowen - Tuesday September 27, 2011
    By Jill Rowan Often times at my print shop I receive calls from clients asking us to print on T-Shirts. When I respond that we cannot print to T-Shirts, the immediate question is, "Why, can't you print to fabric?" This is where the conversation becomes tricky. Well, we can print to SOME fabrics, like fabric banners, and other coated materials, but not to a jersey knit fabric. Even if we were able to print to that fabric, we cannot print directly to T-Shirts, we can only print to fabric rolls, and you would then need to get the shirts physically made. I then politely apologize and send the potential client on their way to a local screen print shop. However, I always feel badly that I can't further explain screen printing, direct to...

  • Kakemono's and You: Wide Format Printing
    by Jillian Rowen - Monday July 25, 2011
    As all printers know, it doesn’t matter what machines you own, how amazing your pressman is, or how knowledgeable your staff is; understanding a clients needs can make or break a final product.  Clients can be demanding: having unreasonable expectations, or they can be high maintenance: needing to have their hand held through the printing process. But even regular, low maintenance, clients who know what they want simply use a different language than printers.  Deciphering client needs is half the battle. Our shop has several large scale clients which are either based outside of the United States, or employs staff from their country of origin as they need staff to be bilingual. Often times, this will results in our client...