I don't mean we have to be optimists to flourish. I mean printers must be optimists because we don’t change, yet we expect things to get better. If you're doing this, it's time to adopt a realistic mindset to boost your profitability.
What is the job of a business owner? That is a short question with a seriously long answer, so this is part one of four. My first answer is that there’s NOT a job for an owner, but there is for the person running the business.