Dave Fellman is the president of David Fellman & Associates, Cary, NC, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact Dave by phone at 919-363-4068, or by e-mail at email@example.com. Visit his website at www.davefellman.com.
Direct mail still works! But you have to accept that direct mail is no longer limited to ink and/or toner printed on paper and delivered by the USPS. An email can be just as direct, and a lot less expensive.
Is it ever a good idea to down-sell a customer who asks for an expensive product, even if the result is a happy customer? Dave Fellman posed this question using a recent experience of his own and the world of social media chimed in. What do you think?
Dave Fellman’s podcast "Be Good to Your Tomorrow Man (or Woman)” may sound a little esoteric at first, but it offers good, solid advice. What we do today, he says, directly affects who we will be tomorrow. If we plan properly and lay the right...