PODi is a global member-supported organization. Our goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses.
Our membership is composed of hundreds of print and marketing service providers - industry leaders who look to PODi for the support they need to grow - sales training, sales tools, monthly free webinars on the latest topics, networking with peers, research and reports, and the world's largest collection of digital print case studies.
A new series of case study videos created by digital printing industry association PODi and featuring EFI™ customer Standard Register highlights the time- and money-saving advantages possible with end-to-end, integrated workflows.
The videos, which...
Cross-media is nothing new, but are printers really doing it or is this more terminology than action? The answer is that some are indeed doing it, some are doing it well, some have tried it and quit, and some are not sure what to do.
The Daniels Group offers strategic communication services, including integrated cross-channel marketing, print, fulfillment and call center support. To grow their business they developed a cross-media direct marketing program.