PODi is a global member-supported organization. Our goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses.
Our membership is composed of hundreds of print and marketing service providers - industry leaders who look to PODi for the support they need to grow - sales training, sales tools, monthly free webinars on the latest topics, networking with peers, research and reports, and the world's largest collection of digital print case studies.
Cross-media is nothing new, but are printers really doing it or is this more terminology than action? The answer is that some are indeed doing it, some are doing it well, some have tried it and quit, and some are not sure what to do.
Printers with an eye toward expansion—or perhaps even survival--need to look beyond the iron on their shop floor, as marketers and print buyers seek creative methods to engage and target their audience.
New for 2012 is the PODi Cross-Media Application Gallery (Booth 1269) which offers “Best-of-Results” case studies based on whitepapers of print-integrated cross-media applications. These examples provide GRAPH EXPO attendees with what they need to...