XMPie enables VDP, cross-media dynamic publishing applications—such as e-mail, PURLs and mobile communications— and Web-to-print storefronts. XMPie’s open, Adobe-based platform provides users with the strategic advantage of using one solution to create, deploy and track highly-effective variable data and cross-media campaigns, leveraging customer information to achieve dramatic returns on marketing investments. The software is scalable and modular, allowing users to start with an entry level desktop solution and move up to enterprise/server configurations, while leveraging and building on all prior work. It also allows an organization’s data, design and production staff to work in parallel on projects, keeping each discipline separate until binding for final production.
XMPie PersonalEffect turn-key systems are out-of-the-box, pre-packaged solutions that include all the tools necessary to accommodate the business needs most common to service providers in print, Web-to-print and cross-media.
XMpie is demonstrating the new Version 7.0 of its PersonalEffect product at GRAPH EXPO 14 and Anoush Gordon, Director & Vice President, Global Operations, XMpie talks about how software is enhancing the variable-print and imaging game.
LithExcel was tasked with creating and maintaining a constant, high rate of occupancy and increasing customer spending across all entertainment facilities, even though the resort is located in an extremely remote location with no local airport and nowhere...
The 2014 MUST SEE ‘EMS winners have been selected and are on display at GRAPH EXPO 14 and the co-located CPP EXPO show. Chosen by a panel of industry experts, these innovative technologies represent the most compelling advances in 11 categories spanning...
With shorter runs, shrinking margins and greater competition, today’s print service providers are constantly challenged to find ways to implement more efficient workflows while still meeting their customers’ expectations for quicker turnaround time.
The XMPie Users Group has launched a new website, making more content publicly available to increase online collaboration, as well as offering new and improved networking and education functionality to its members.
In a move to further capitalize on the fast-growing cross-media marketing opportunity, EFI announced it has acquired the Berlin (Germany)-based Variable Data and Cross Media Software provider DirectSmile.