XMPie enables VDP, cross-media dynamic publishing applications—such as e-mail, PURLs and mobile communications— and Web-to-print storefronts. XMPie’s open, Adobe-based platform provides users with the strategic advantage of using one solution to create, deploy and track highly-effective variable data and cross-media campaigns, leveraging customer information to achieve dramatic returns on marketing investments. The software is scalable and modular, allowing users to start with an entry level desktop solution and move up to enterprise/server configurations, while leveraging and building on all prior work. It also allows an organization’s data, design and production staff to work in parallel on projects, keeping each discipline separate until binding for final production.
XMPie, A Xerox Company, has been positioned highest for Ability to Execute and Furthest for Completeness of Vision in the Challengers Quadrant of Gartner’s first ever Magic Quadrant for Customer Communications Management (CCM) Software.
Cross-media is nothing new, but are printers really doing it or is this more terminology than action? The answer is that some are indeed doing it, some are doing it well, some have tried it and quit, and some are not sure what to do.
In this blog we will be discussing the recent announcements that vendors have been distributing to the media that relate to introductions and advancements being made in the production workflow software space, gearing up for PRINT 13.
A combination of eight print service providers, in-plant shops, and vendors share best practices for how to master data file preparation and implementation of complex variable data and imaging campaigns.
The world is abuzz with the concept of utilizing cross media marketing as a tool for businesses to create and grow profitable businesses. PSPs are finding that it is becoming increasingly vital to add to their menu of value added services.
Christine DeNering, PR/Marketing Programs Manager at XMPie, sat down with Stephen Jones of AlphaGraphics North East to discuss the 1:1 cross-media campaign the Stockton, U.K.-based marketing company entered into the 'Xcellence Award' competition at the...