Advertising Specialty Institute (ASI)

Advertising Specialty Institute (ASI)

Company Details:
4800 Street Rd.
Bucks County Technology Park
Trevose, PA 19053

Phone: (215) 953-4000
Toll Free: 800-546-3300
http://www.asicentral.com

Advertising Specialty Institute – or ASI – is the largest media and marketing organization serving the advertising specialty industry. But what, exactly, does ASI do?

To understand that, as well as ASI's mission, you should know a little bit about promotional products and the major participants involved in the industry.

Promotional products are practical, entertaining, or decorative products imprinted with an advertiser's name, logo, slogan, or message and given away. Think of all those freebies like mugs and T-shirts you get at trade shows. These products are kept by recipients, offering great exposure for the advertiser's message.

The two major players in the advertising specialty industry are suppliers (importers, manufacturers) and distributors (sellers). Supplier firms use ASI print and electronic resources to market products to distributor salespeople, while distributor firms use ASI print and electronic resources to locate supplier firms and to market services to end-buyers (promotions and advertising buyers).

ASI's mission, then, is to bring together these participants by providing catalogs, information directories, newsletters, magazines, Web sites and databases, and offering interactive e-commerce, marketing and selling tools.

ASI Celebrates ESP Websites’ 15,000th Customer

ASI Celebrates ESP Websites’ 15,000th Customer

From Advertising Specialty Institute (ASI)
December 12, 2014
ASI Names Top 10 Fastest-Growing Canadian Ad Specialty Companies

ASI Names Top 10 Fastest-Growing Canadian Ad Specialty Companies

From Advertising Specialty Institute (ASI)
June 20, 2014

ASI Names Top Workplaces in Ad Specialty Industry

From Advertising Specialty Institute (ASI)
December 16, 2013

ASI Survey Says 2013 Corporate Gift Giving Is Up

From Advertising Specialty Institute (ASI)
November 27, 2013

ASI's CEO Named One of Nation's Top Execs

From Advertising Specialty Institute (ASI)
April 30, 2013

ASI Releases Top 10 Eco-Friendly Freebies for Earth Day

From Advertising Specialty Institute (ASI)
April 23, 2013

ASI’s ESP Websites Surpass 5,000 Published Sites

From Advertising Specialty Institute (ASI)
January 24, 2013

Proforma Announces Vendor Award Recipients at 2012 Convention in Orlando

From Proforma
August 27, 2012

2011 Media File

From Advertising Specialty Institute (ASI)

ASI's Spring Idea Showcase Catalog Now Printing

From Advertising Specialty Institute (ASI)
April 4, 2011

ASI Launches Aggressive New Industry PR Campaign

From Advertising Specialty Institute (ASI)
March 24, 2011

ASI Earns Gold Award for Service

From Advertising Specialty Institute (ASI)
August 30, 2010

Advertising Specialties That Make a Difference

 

Loading