Rather than dwelling on muddy green statistics, PSPs' marketing focus should be on what print is, not on what it is not. Tout the features and benefits of what print can do—and does, quite well.
Print firm owners and managers, including those at wide-format shops, stopped hating electronic media a decade or so ago. These days, printers simply want marketers to remember their beloved medium of ink/toner on paper/plastic/foam core, etc., keeping...
October 26, 2011
Avery Dennison Graphics Solutions
Roll Play, a new blog from Avery Dennison Graphic and Reflective Solutions, was highlighted in Booth #3057 at the 2011 SGIA Expo.
August 23, 2011
Sustainable Green Printing Partnership (SGP)
Sustainable Green Printing Partnership (SGP) has announced the substantial gains that Foothill Ranch, CA-based Image Options has realized since becoming SGP Certified.
June 29, 2011
MicroGREEN Polymers, Inc.
Image Options has unveiled a new green printing method with the installation of the EFI VUTEk GS3250LX UV-curing digital inkjet printer on MicroGREEN Polymers' InCycle PET sheets.
May 25, 2011
Image Options has announced the acquisition of the assets of ICP West which include a Thieme 5 color 64x100-inch in-line screen press and substantial finishing equipment.