Steve White, a 25-year franchise industry veteran, was named Signs Now President in May of 2006. He has been with Signs Now parent company Allegra Network since 1994, and also serves as the company’s chief operating officer. During his time with Allegra, White has worked his way from national sales manager and director of marketing to the position of executive vice president where he led a successful re-branding effort.
White leadership role is pivotal in building the corporate team and setting strategic objectives, including the preparation and management of system changes and the direction of franchisee relations. While fostering cross-over synergies among Signs Now and Allegra as digital technologies continue to emerge, White parlays his comprehensive experience in overseeing the print support areas of marketing, profit mastery, field operations and communication, greatly impacting the sharing of knowledge between the two divisions.
White’s prior experiences include more than five years at Domino’s Pizza in its Ann Arbor headquarters and six years as a United States Army officer.