Pat Veverica
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What’s Your Plan is a consulting firm specializing in B2B business strategy, planning and execution. Our senior consultants use their decades of experience with various business models to help our clients clarify their vision, set new strategies, and develop highly executable plans to support business growth and revenue objectives. Using a combination of market clarity, customer clarity and channel clarity methodologies, WYP develops custom programs that help clients make the most of their sales and marketing spend. Finally, we help clients execute: offering sales optimization plans and sales training programs; Thought Leadership campaigns for name and brand recognition; new product/services rollout; and corporate identity programs. WYP has specific expertise with technology firms, professional service and consulting firms, and print-related companies. Our specialty in the print market includes paper, professional service companies, print manufacturing and distributors, VDP firms, and various print technology companies. Together with design firm What’s In Store, the Companies offer a turnkey resource to define business strategy and objectives, develop the supporting sales and marketing plans, and deliver sales and marketing materials from concept to creative. On budget. On time. Every time. |
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Principal Pat Veverica brings over 20 years of experience in Sales, Marketing and Channel Management. She has expertise with several vertical markets: printing, manufacturing, technology providers and professional services firms. Most recently, Pat was an independent Associate for Raine Consulting for 10 years, helping both new and mature businesses set strategies to improve performance and growth. Prior to that, she was with RR Donnelley and several technology companies, including various start-ups.
Pat brings an experienced perspective to her clients on productization, value differentiation, and product positioning. She has worked with B2B clients to define business and product strategy, sales and marketing strategy and development of new business plans. Pat's Marketing expertise includes product value differentiation, designing marketing programs, writing sales collateral, and writing business plans and presentations for start-ups. She has also developed and managed several Channel programs, and has vast understanding of the agreements, sales models and price metrics that such reseller models require. To help her clients leverage their human assets, Ms. Veverica is certified to deliver several sales and customer service training programs, and is an engaging and seasoned facilitator. |
