Joann Whitcher is a multi-platform communications professional with more than two decades of experience in creating audience-engaging content relating to graphic communications technology and marketing, foodservice, and general topic. She produces high-level content for articles, custom publishing supplements, niche publications, Websites, social media, press releases, inserts, newsletters and marketing communications for B2B publications, online resources. and small business clients.
A 2013 study by InfoTrends, Wide Format Printing: A Critical Element in the Communications Mix, reports that 39.4 percent of wide-format print buyers buy their work from general commercial printing firms.
Whether driven by your customers, advocacy groups, government regulatory agencies, or your own desire to implement green initiatives, running a more sustainable operation is a positive move for your print facility.