Kaspar Roos

Kaspar Roos is an Associate Director for InfoTrends’ Production Workflow & Custom Communications Solutions Services. Mr. Roos is responsible for conducting market research, providing forecast analysis, consulting with clients, and creating editorial content for product and market analysis reports. His primary focus area is on the graphic communications industry and data processing markets.

In his job, Kaspar helps clients understand the dynamics of the global print production workflow market, including the transformation from static, mass-produced print to more electronic, customized and interactive communications. Kaspar has extensive experience combining market trends and industry insights with sound technological knowledge, providing valuable perspectives to InfoTrends’ clients. He has consulted to many blue chip companies such as Adobe Systems, Canon, Hewlett Packard, Kodak, Océ, Ricoh, Xerox, and other industry leaders.

Before joining InfoTrends, Kaspar worked for Objectif Lune, a Variable Data Printing provider. He holds a Master of Science degree in Industrial Engineering and Management from Twente University, the Netherlands, with a specialization in Business Marketing/Corporate Strategy and Information Systems Management. He is also author and co-author of several scientific publications, all related to business development in dynamic networks. He often writes articles for trade magazines, and is a regular speaker at industry conferences and customer events.

Expertise:

  • Cross-media communications, campaign management, and web-driven business models
  • Print production workflow automation
  • Digital Front Ends (DFEs), Workflow Systems, and MIS
  • Document composition and variable data printing
  • Public speaker at tradeshows, customer events, and industry conferences
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