Barbara Richards

Barbara Richards is a Senior Consultant for InfoTrends' Digital Peripherals Solutions Consulting Service. Her responsibilities include conducting primary research, creating forecasts and market size estimates and editorial content for product and market analysis reports within the Office Imaging market. Ms. Richards has more than 15 years of experience in the printer and office equipment industry.

Prior to joining InfoTrends, Ms. Richards was Product Manager of Workgroup and Color Products at Konica Minolta Business Solutions U.S.A., Inc.. In that capacity, Ms. Richards was responsible for launching the company’s first 50ppm Color MFP device. Before joining Konica, she was the Product Marketing Manager for Digital Equipment Corporation’s Printing Business Services Division where she was responsible for the product launches of Digital’s workgroup laser printers. Prior to Digital, Ms. Richards was the Product Marketing Manager at Merisel, Inc. the 3rd largest retail distributor of computer products, where she developed marketing programs for HP’s LaserJet line of printers. Ms. Richards holds a Bachelor’s Degree in Corporate Communications from Southern Connecticut State University.

Expertise:

  • Office Imaging Market (A3 & A4 MFPs)
  • Market Trend Analysis
  • Channels
  • Color MFPS
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