Richard Romano has been writing about the graphic communications industry for 20 years. He is an industry analyst and author or co-author of more than half a dozen books. His most recent book is
The Home Office That Works! Make Working at Home a Success—A Guide for Entrepreneurs and Telecommuters, www.homeofficeworks.com.
The advent of digital book printing has changed the business models of many companies involved in traditional book publishing.
Cross media has become the way we communicate. But what does the x-media landscape look like as we enter 2015?
Dynamic digital signage (DDS) has cropped up in a tremendous number of other locations, what we can perhaps consider “vertical markets.”
Acquiring the knowledge to produce exterior wayfinding can be a high barrier to entry, but can provide substantial opportunities.
Today’s production inkjet presses are facilitating new book applications such as versioning, customization, personalization, and full-color book printing.
If you take a look around the streets as you’re driving—which you should be doing anyway—you will likely notice that vehicle graphics of all varieties have proliferated.
While elaborate print/DDS combos are still rare, sign shops are beginning to explore the basics of digital signage.
Water, water is everywhere with inkjet production -- and it poses a problem. So, how's a printer supposed to deal with it?
When going into a new digital signage sale, you are selling more than just a sign, you’re selling an ongoing relationship.
European print firm merges newspaper applications with direct mail while leveraging database power to create highly personalized marketing campaigns.
Printed electronics -- and printed access to electronics.
AR is being touted as the next phase in the evolution of what has been called “cross media.”
Packaging printing has caught the eye of digital equipment manufacturers, with new product introductions aimed at addressing the growing short-run packaging market.
When the printing industry thinks about printed electronics, it has traditionally been in the context of RFID (radio frequency identification) tags, printed antennas that facilitate processes like inventory tracking. RFID never quite lived up to the...
Interest in wide-format has been growing and the technology has evolved to the point where print service providers can easily and relatively inexpensively expand their product offerings.
After nearly 12 months of anticipation, GRAPH EXPO 14 is poised to deliver all the “must-have” cross-media technologies marketers need.
The capabilities of today’s printers and new inksets, both wide- and small-format, have greatly expanded the number of things that can be printed, seemingly exponentially increasing the number of high-value and high-margin applications and products.
As technology has changed, so has the definition of cross media. Today, it has become increasingly synonymous with “Augmented Reality”.
Personalized/customized printing is proving to be a key application for newspapers.
Flatbed wide-format digital printing has been muscling in on territories once strictly the purview of analog printing technologies.
Making money with label printers.
Dimensional marketing is one way to rise above mailbox clutter and show how print marketing can be exciting and effective.
With some 439 million tablet users around the globe, print-to-mobile is a must for communicating today.
A certain level of technological proficiency is required to make DDS work, but what about content? Where does it come from?