Richard Romano has been writing about the graphic communications industry for 20 years. He is an industry analyst and author or co-author of more than half a dozen books. His most recent book is
The Home Office That Works! Make Working at Home a Success—A Guide for Entrepreneurs and Telecommuters, www.homeofficeworks.com.
With some 439 million tablet users around the globe, print-to-mobile is a must for communicating today.
If you aim to communicate with customers, you need to go where those customers are and, increasingly, that place is social media.
A certain level of technological proficiency is required to make DDS work, but what about content? Where does it come from?
There is a whole new set of applications for printed electronics—some of which sound downright science-fictiony.
Dimensional marketing is one way to rise above mailbox clutter and show how print marketing can be exciting and effective.
Transactional printing has proven to be one of the hot spots in the industry, despite all the envelope-borne exhortations to “go paperless.”
Today's digital textile printing comprises a wide variety of printing technologies and challenges.
It’s not necessarily true that you need an advanced degree in computer science to offer and deploy a digital signage system.
A fully integrated MIS can be the “brain” of the company, overseeing estimating, production, billing, and accounting.
Navigating the often Byzantine postal rates and regulations are not for the faint of heart.
Here is our own rundown of what we have found to be the top five “digital” trends in the industry today.
Marketers and other content creators have wrestled with “cross media,” a create-once-deploy-many approach to content.
At this stage in the evolution of digital signage, sign producers have questions about nearly every aspect of digital signage
New tech enables new kinds of signs while designers try to devise better ways to help people navigate around more complex buildings.
Today, direct mail is all about customization, recipient tracking, and other analytics.
Even if the economy hasn’t been soaring, issues of sustainability have been on the upswing.
“Synthetic paper” has been available for decades, but now it is being used for new applications as printing systems have evolved.
Ever since garments were invented, personalization has been key. Customization is still one of the biggest drivers of new business.
How do printers restore high value to print applications? How do they transform a printed piece into something more?
The proliferation of digital signage is replacing conventional printed signage, but digital and print exist side-by-side -- more often than not.