Richard Romano has been writing about the graphic communications industry for 20 years. He is an industry analyst and author or co-author of more than half a dozen books. His most recent book is The Home Office That Works! Make Working at Home a Success—A Guide for Entrepreneurs and Telecommuters, www.homeofficeworks.com.
A European printing company has taken it to the next level, merging newspaper applications with direct mail, all the while leveraging the power of databases to create highly personalized—and highly effective—marketing campaigns.
When the printing industry thinks about printed electronics, it has traditionally been in the context of RFID (radio frequency identification) tags, printed antennas that facilitate processes like inventory tracking. RFID never quite lived up to the...
The capabilities of today’s printers and new inksets, both wide- and small-format, have greatly expanded the number of things that can be printed, seemingly exponentially increasing the number of high-value and high-margin applications and products.