MYTH: Encouraging people to "Go Green - Go Paperless" is a sound environmental practice.
FACT: "Go Green - Go Paperless" and "Save-a-Tree" claims are misleading and may not meet best practices for environmental marketing.
GO GREEN - GO PAPERLESS AND SAVE-A-TREE CLAIMS ARE MISLEADING AND MAY NOT MEET BEST PRACTICES FOR ENVIRONMENTAL MARKETING. These marketing messages ignore the highly sustainable nature of print on paper – it comes from a renewable resource, is recyclable and recycled more than any other commodity in the U.S. and has great carbon characteristics. They also fail to meet the most basic tests for acceptable environmental marketing as outlined by the U.S. Federal Trade Commission (FTC) and others. SEE THE TWO SIDES FACT SHEET FOR MORE.