Fact: Why Challenge Anti-paper Environmental Marketing Claims?

WHY CHALLENGE ANTI-PAPER ENVIRONMENTAL CLAIMS? In mid-2012, Two Sides U.S. initiated a campaign after research showed that more than half of America’s leading banks, utilities and telecommunications companies are using misleading anti-paper environmental marketing claims. With over 45 cases to...


To access the remainder of this piece of premium content, you must be registered with MyPRINTResource.Already have an account? Login

Register in seconds by connecting with your preferred Social Network:

Required
Required
Required
Required
Required
Required
Required
Required
Required

WHY CHALLENGE ANTI-PAPER ENVIRONMENTAL CLAIMS? In mid-2012, Two Sides U.S. initiated a campaign after research showed that more than half of America’s leading banks, utilities and telecommunications companies are using misleading anti-paper environmental marketing claims. With over 45 cases to date and a target success rate of 80%, more than 40% of those contacted have already eliminated unsubstantiated anti-paper claims from their marketing, and Two Sides is systematically working with many others. SEE THE TWO SIDES FACT SHEET FOR MORE.

Loading