Fact: Why Challenge Anti-paper Environmental Marketing Claims?

WHY CHALLENGE ANTI-PAPER ENVIRONMENTAL CLAIMS? In mid-2012, Two Sides U.S. initiated a campaign after research showed that more than half of America’s leading banks, utilities and telecommunications companies are using misleading anti-paper environmental marketing claims. With over 45 cases to date and a target success rate of 80%, more than 40% of those contacted have already eliminated unsubstantiated anti-paper claims from their marketing, and Two Sides is systematically working with many others. SEE THE TWO SIDES FACT SHEET FOR MORE.

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