PSP to MSP : A Step by Step Roadmap (Seminar Session) (R1)

Type: Seminar
Date: 09/11/11 8:30 AM CT - 09/11/11 10:00 AM CT
Location: Chicago, IL United States
Web site:

Fee: $125 (counts as 1 seminar towards a Value Package Plan) View Pricing

Speaker: Howie Fenton


Challenges in sales, services and profitability have never been greater according to NAPL's research. For graphic communications companies to shift from surviving, to thriving one growth strategy is creating and integrating new marketing products and services to counteract losses in sales and profitability of declining commodity print products. Learn how to combine database-driven strategies, preference and trigger based marketing with variable-data printing, e-mail marketing, pURLs, QR codes, and social media marketing to offer a compelling and profitable package of services.

Room S403abĀ 

You Will Learn:
The strategic questions, financial considerations, sales and customer support training and implementation strategies required to support these services, including:

  • Products and services that are more profitable
  • Transactional vs. consultative selling and the balanced scorecard approach
  • Target markets, the individuals with each market, the language they use, and how to create a present a unique Value Proposition
  • How to articulate the Value Proposition: Vertical + Application + Lift
  • How to integrate these systems into your existing workflows
  • How to uncover new opportunities

Who Should Attend:
Company Principals, Managers, Financial Officers, Sales and Marketing Staff

Business Categories:
Digital Presses, Entrepreneurship, Executive, Interactive Media, Management, Non-print Digital Imaging, Sales and Marketing, Social Networking, Trends and Opportunities, Web-to-Print, Workflow

Howie Fenton, Senior Consultant