The Photo Finish: Best Practices for Photographic Workflow (Seminar Session) (R9)

Type: Seminar
Date: 09/11/11 2:00 PM CT - 09/11/11 3:30 PM CT
Location: Chicago, IL United States
Web site:

Fee: $125 (counts as 1 seminar towards a Value Package Plan) View Pricing

Speaker: Patricia Russotti


“Workflow,” the industry buzzword —you know it, you use it—but fundamentally, what does it really mean? With the daunting amount of information and rapid changes in technology, how do you manage the process so that tech issues and tools don’t become overwhelming and slow you down? Here you will learn up-to-the-moment photographic best practices and workflow solutions—from planning and capture to archiving and everything in between—as we examine the knowledge bases required for digital photography at-large, and organize them into manageable components. We’ll also review the latest changes in Lr3, Camera Raw 6, and CS5 to refine workflow options.

Room S404b

You Will Learn:

  • Workflow overview: from planning to output
  • The means to an end—how to assess what your workflow needs really are
  • Critical workflow decision points
  • Organizational strategies: naming conventions, ingestion, digital asset management (DAM), and archiving
  • Utilizing existing photographic knowledge bases within a digital photographic workflow
  • Software updates in LR3, Camera Raw 6, Bridge and Photoshop CS 5
  • What is Parametric Editing and why you should be using it
  • What should be done in Lightroom and Camera Raw (parametric editing)
  • Why and when should you move into Photoshop (pixel editing)
  • Round tripping between the two editing environments
  • File optimization
  • The power of Smart Objects
  • Channels for making complex selections

If you are a visual artist working digitally and sometimes feel overwhelmed about what to do when and where, and need to get updated with software and philosophies, this workshop is perfect for you!

Who Should Attend:
Visual artists who are working digitally and sometimes feel overwhelmed about what to do when and where, who need updates on software and philosophies—this workshop is ideal for you!

Business Categories:
Color Management, Design/Creative, Digital Media, Graphic Applications, Pre-Media, Workflow

Patricia Russotti, Professor Photographic Arts School of Photographic Arts and Sciences
Rochester Institute of Technology