Direct Mail — Media Mix MUST! (Seminar Session) (R13)

Type: Seminar
Date: 09/12/11 8:30 AM CT - 09/12/11 10:00 AM CT
Location: Chicago, IL United States
Web site:

Fee: $125 (counts as 1 seminar towards a Value Package Plan) View Pricing

Speaker: Mary Ann Bennett


Today’s successful marketers are engaging direct mail in an expanding media mix that includes online communications and print-integrated QR codes and PURLS. The integration of direct mail in today’s media mix has: expanded the marketplace; created new services for existing customers; increased current customer satisfaction; attracted new customers; and, increased profit margins! Here you will gain NOW knowledge and new ‘take-aways’ that you’ll put to use immediately! This session is a ‘must’ for anyone seeking to distribute printed pieces in the USPS mailstream using the latest technologies—and make money doing it! All participants will receive: 

  1. Barcode to Bottomline® Glossary of Postal Terms
  2. Quality Control Assurance Program—customizable document includes suggested Mailing Procedures, Handling of Confidential Information and Accountability & Standard Operating Procedures
  3. 10 Tips for Choosing a Mailing Software Vendor

You Will Learn:

  1. Do’s & Don’ts of Successful Addressing—address elements and formats can impact mail delivery and save postage $$.
  2. Cardinal Rules for Identifying Duplicates in Databases
  3. Steps to Developing Dynamic Variable Data Mailings—how to increase response rates and lower production costs
  4. Latest information on Intelligent Mail Barcodes
  5. Recommendations for Move Updating addresses—least expensive and most effective methods
  6. New high-value services to provide immediately

Who Should Attend:
Executives and Managers in sales and operations

Business Categories:
Entrepreneurship, Executive, Mailing and Fulfillment, Management, Sales and Marketing, Transactional, Trends and Opportunities

Mary Ann Bennett, President
The Bennett Group, Inc.