Speaker: Stephen Poe, EDP
QR (Quick Response) codes are the latest silver bullet in multi-channel marketing in the US and Western Europe. But the word on the street is very mixed; some companies swear they’ve boosted response rates; other say nothing happened. To successfully use a QR code in a marketing campaign requires close attention to three critical issues. We’ll discuss those three secrets and the hidden dangers in QR codes, dangers that if misused can not only sabotage a campaign but turn potential customers off your product and your brand.
Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.
XPLOR Conference Sessions
Stephen Poe, EDP, Principle
Stephen is a respected expert in enterprise software product development and management, especially within the transaction document and TransPromo communities. Poe has spent his 20+ year career working with software vendors, primarily in product management and product development. He is a long-time Xplor presenter and served on the Xplor board from 2002-2007. He has been an EDP since 1993.