XPLOR: Data Driven Campaign Test Planning (X3)

Type: Seminar
Date: 09/12/11 9:00 AM CT - 09/12/11 9:50 AM CT
Location: Chicago, IL United States
Web site: http://graph11.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CACC

Speaker: Mark Egeling

Having the right printing hardware and software is a key requirement for producing data-driven campaigns. However, another requirement is just as important as the printing technology and it often gets overlooked when companies build data-driven campaigns. This critical requirement is a valid test plan. A campaign test plan establishes the framework for how the campaign will be set up from a marketing perspective, and it enables the insight needed to assess campaign effectiveness. In this session you will learn about the key elements that are essential in setting up a data-driven campaign test plan. It promises to be both educational AND fun, so don't miss it!

Room N426c

Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.

Business Category:
XPLOR Conference Sessions

Mark Egeling

Mark Egeling, Director, DataPrint Segment Marketing

A 20-year sales and marketing veteran in the commercial print industry, Mark is responsible for expanding Kodak’s digital printing and solutions business within the high volume transactional and direct mail segments. His experience includes planning & implementation of data-driven campaigns - a topic he will cover in his presentation today.