XPLOR: Technology Applications and Their Use in Multi-Channel Marketing Campaigns (X4)

Type: Seminar
Date: 09/12/11 10:00 AM CT - 09/12/11 10:50 AM CT
Location: Chicago, IL United States
Web site: http://graph11.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=18A9CACD

Speaker: Roger Gimbel, EDP

Research shows that multi-channel campaigns can deliver significant increases in response rates as compared to their single-medium only counterparts. In addition, multi-channel marketing campaigns can also generate loyalty, retention and repeat business. However, selecting and using the right applications, tools and technology can go along way to turning your multi-channel campaign into a success, rather than a disappointment.

During this session, we will present a detailed case study including the planning, technologies used, and measurable results from a multi-channel marketing campaign.

Room N426a

Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.

Business Category:
XPLOR Conference Sessions

Roger Gimbel, EDP, President
Gimbel & Associates

Roger oversees a team of experienced consultants providing sales training, business development workshops and seminars, workflow analysis, variable data programs and distributed print operations. He is a recognized authority in the digital printing industry with over 35 years experience as an accomplished printer and worldwide speaker at industry events.