XPLOR: Technology Applications and Their Use in Multi-Channel Marketing Campaigns (X4)
Research shows that multi-channel campaigns can deliver significant increases in response rates as compared to their single-medium only counterparts. In addition, multi-channel marketing campaigns can also generate loyalty, retention and repeat...
Speaker: Roger Gimbel, EDP
Description:
Research shows that multi-channel campaigns can deliver significant increases in response rates as compared to their single-medium only counterparts. In addition, multi-channel marketing campaigns can also generate loyalty, retention and repeat business. However, selecting and using the right applications, tools and technology can go along way to turning your multi-channel campaign into a success, rather than a disappointment.
During this session, we will present a detailed case study including the planning, technologies used, and measurable results from a multi-channel marketing campaign.
Room N426a
Xplor Conference Options: Select 1, 3, or 6 Xplor Conference sessions on Monday and/or Tuesday and it includes access to the exhibit hall. This event is priced separately and cannot be combined as part of a GRAPH EXPO Seminar Value Package.
Business Category:
XPLOR Conference Sessions
Roger Gimbel, EDP, President
Gimbel & Associates
Roger oversees a team of experienced consultants providing sales training, business development workshops and seminars, workflow analysis, variable data programs and distributed print operations. He is a recognized authority in the digital printing industry with over 35 years experience as an accomplished printer and worldwide speaker at industry events.
